Wine Club Basics

Wine clubs are a convenient way for connoisseurs to take advantage of perks and discounts while always having a bottle on hand. Membership gives provides the opportunity to try something different each month or have a consistent supply of favorites.

The following clubs are just a few of popular options available to experts and beginners alike:

Wine of the Month Club

It was founded in 1972, making it the oldest club when it comes to mail order and direct delivery of fine wines. Selections are made from hundreds of German, Italian, Californian, Chilean, and Argentinian pours as well as many other smaller regions too.

There are a variety of membership tiers that vary in monthly subscription cost from approximately $37 to $161 per shipment. The regular club tiers consist of receiving two bottles of wine per month, but there are also options to include six or even twelve bottles of wine. Most club tiers include members receiving one red and one white per month.

Most Wine of the Month Club memberships include a free gift upon registration. Not only can memberships be purchased as gifts, but there are also wine gift baskets, accessories, and gift certificates available.

Blue Apron

Blue Apron presents a simple plan for wine enthusiasts. The monthly plan costs $65.99 and includes six bottles. Anyone can accept this plan month-to-month and can cancel at any time.

Choices include any combination of reds and whites and each shipment comes with pairing suggestions, tasting notes, and the history behind the wine. The bottles are approximately two-thirds the size of a regular bottle.

California Wine Club

California Wine Club focuses on small, family owned and operated wineries that specialize in handcrafted wines. This wine club was established in 1990 with the goal in mind for wine aficionados from all over to indulge in the premium small batch wines from California, Oregon, Washington, and various international locations.

Each and every selection offered in the five membership levels are chosen only after meeting the families and makers behind the wine. The club levels include some with one red and white or two reds, aged Napa Cabernets, and red and white selections from countries such as Germany, Australia, South Africa, and more. Prices range from $40 to over $200 per shipment. There are options of monthly, every other month, or quarterly deliveries. There is also a case club option, which sends customers 12 bottles each month for $159.99 (not including shipping).

Members benefit from $1 shipping costs as well as half-off prices on case and half-case orders. If members want to travel to the contributing wineries, they will receive a VIP tour and wine tasting. The Uncorked guide is sent to members and provides inside information on the wineries.

Gold Medal Wine Club

This brand has provided high-quality wine for over 25 years. Gold Medal selects award-winning wines from boutique wineries in California and around the world.

Interested enthusiasts can choose from six different club memberships, ranging from the Gold Wine Club to the Diamond Wine Club. The Gold Wine Club includes two bottles per month, usually consisting of one red and one white. The Diamond Wine Club has two or more bottles of premium wines monthly. Membership ranges from $39 to $179 per delivery.

Memberships can be given as gifts. Customers and members can check online for seasonal specials, such as a Gold Medals Summer Special of six types of rose for $119. Other gifts available for ordering include a wine tote, two-bottle cloth tote, and a wine accessory kit.

Grand Tour Wine Club

Presented by Verve Wine, this brand allows its members to experience hand-picked wines from a new region of the world each month.

Grand Tour offers just one club level with a cost of $95 per month. The membership consists of four bottles of sommelier-approved wines. Club members don’t just receive bottles of wine, but also the story behind each selection, pairing suggestions, and tasting notes.

Monthly subscribers also benefit from occasional one-time special deliveries and limited releases. Gift-givers can purchase a one-month supply at the club price or an on-going subscription for their chosen recipient.

Virgin Wines

Virgin Wines is owned by Virgin Group Ltd. (And yes, they’re the same people who make Virgin cell phones). Some wine clubs recommend cheese or food pairings with their bottles. Not this brand! Instead, they offer music parings for every bottle. Every Rolling Stones fan now has the perfect wine to sip as they jam to Mick Jagger.

Interested individuals can get their first shipment of 12 bottles for $79.99 with no shipping fee. Deliveries come on a 3-month basis, and shipments after the first rise to $149.99 (not including shipping costs).

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